#1 What is Instagram for a beauty salon and why your business needs it
Instagram was created as a network for sharing visual content. It is therefore ideal to present the services of the beauty industry.
The main target group of the segment are girls and women aged beauty 15 to 50 who live throughout the country. They love beautiful photos and videos and are willing to spend money on services and products that keep them young and attractive.
That’s why every beauty business needs an Instagram page – whether it’s a trendy salon chain, a hair salon, a cheap hair salon or a home salon.
Competition between beauty salons is fierce. To attract the customer’s attention, you need to create a unique visual concept , fill the page with interesting content and effectively increase the number of visitors. Let’s get to the details.
The correct answer is to do it regularly. Instagram content from beauty salons can vary, but regular posting (posts and stories) is the key to success.
#kosmetik hashtags can describe your salon’s services, location, or a special feature. It’s easy to check the popularity of each hashtag on Instagram: the more searches, the more popular the tag.
Bloggers are often used to promote services on Instagram. This is one of the ways to attract customers naturally. There are beauty bloggers who advertise beauty salons.
#2 How to Prepare and Manage Instagram
The development of the concept for managing and promoting a business account of any kind consists of certain phases.
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The first stage is to create and prepare the profile for traffic.
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The second step is the development of strategies for advertising campaigns, the testing of hypotheses and the determination of the main advertising line.
What should be on the Instagram profile of a beauty salon:
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It should be concise and reflect the name of the beauty salon. The nickname should not start with numbers and should not contain double spaces, as this is usually a sign of a fake account.
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If the account strategy is based on a personal brand, the avatar should include a professional photo of the master. If it is a brand strategy, a salon logo is recommended.
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BIO (or profile description)
Your resume sits between your avatar and your profile picture. It is a 150-character text about your company and its uniqueness. Keep it short to tell users everything they need to know.
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Highlights or timeless contributions
The highlights contain all the information that is important to the customer. Minimal structure: about us (about the artist, about the salon), services and products of the beauty salon, cases, reviews, contacts.
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It makes sense to develop publishing templates for the visual concept. Choose colors, fonts and decorative elements that already appear in the equipment and signage of your beauty salon. In order to prepare your personal brand image, work out the references (i.e. examples) that will be associated with your company.
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This is a plan for publishing posts and stories on your beauty salon’s Instagram profile. It is recommended to alternate between sales-oriented, professional and personal content. Make a plan 1-2 months in advance.
As a result of the actions described above, you will receive:
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A visual blog concept
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A clear and unique offer
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A substantive plan
Right after that, publish 9-12 posts with information about you, your services and their benefits. Your profile is ready and complete. You can do all this yourself if you want, or hire an Instagram specialist.
#3 Live posts and stories in the beauty salon profile
Stories have become a trend in 2021 that allows for the best contact with the audience. About 70% of users prefer this type of content.
Stories can contain the following:
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Situational content
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Presentation of the work results of the artists
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New products and services
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Reviews of body, face and hair cosmetics
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Testimonials from satisfied customers.
The posts and stories become longer and more detailed. Openness and honesty have become fashionable.
The audience is tired of the ideal life, false success stories and pathos. The focus has shifted, now there are more and more stories of failure and deprivation. The artwork contains fewer retouched and staged photos.
Examples of topics for posts or stories:
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Corporate News, Salon News, Master News. In any case, include a post introducing the salon or master, a success story or a text about how the idea for the company came about.
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Useful tips for beauty care.
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A typical working day. How customers are received and served.
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News from the industry. This shows that salon staff follow trends.
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Partner recommendations: mutual PR, cooperations, mentions.
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Research. An example would be a technical article on how the ingredients used in a hair dye affect the final result after dyeing.
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Forecasts, ratings and statistics in infographic format.
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Reports from industry events such as beauty pageants or educational webinars.
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Interviews with masters.
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Behind the scenes. The secret of how a service is provided.
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Interviews give your audience insights and increase engagement with your account.
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Successes and achievements of masters. Diplomas and certificates increase customer loyalty.
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Particulars. Every job has its subtleties; tell us about them.
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Unusual tricks of hairdressers, secrets and tips.
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Product comparisons as well as before/after comparisons are very informative.
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Top 3 best products.
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Provocations or shocking content. So you can shake up your audience and increase reach and interest.
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Discussions on current and relevant industry topics.
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Advantages and disadvantages of the services of a salon.
Another important step in the preparation is the analysis of your competitors.
The easiest way to find them:
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Search via Google and Google Maps,
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Monitor Instagram accounts
Analyze each competitor for its offer and evaluate its strengths. Be sure to check this:
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how the accounts are structured,
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whether there is a uniform style,
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where and how customers are reached (directly, by post, via the website),
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how active the account is, how many hits, comments, likes there are,
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The number of subscribers and statistics about the views.
Rate what content users like best, include ideas, but don’t copy them. It’s important to publish your own unique content, but you can also get inspiration from your competitors.
So you’ve researched your neighbors and prepared your profile – now it’s time to promote your business to increase your salon’s subscribers and live customers.
Advertising on Instagram is both paid and free.
Paid advertising includes targeted advertising, participation in profile marathons and placement with bloggers.
Possibilities of advertising without or only conditionally without money:
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Mutual PR. An advertising method in which the accounts of a beauty salon and, for example, a hair cosmetics manufacturer publish mutual promotional materials (posts and posts).